Every day seems to bring a new Ron Paul campaign letter to our house. Or, more accurately, a pair of letters as apparently their mailing list doesn't merge married couples. Throw in the duplicates, like the four postcards we received the other day, and you can see why I've been accustomed to Paul mailers arriving like Noah's ark -- by twos.
So it was a little surprising to receive just one letter Thursday. But it wasn't for me, it was for my wife. The content was also different in tone. There were a lot of "if you haven't decided to attend the caucus" and "if you're unsure where to go" sprinkled throughout the letter. Seemed a little odd, until I realized that only I had pre-registered for Saturday's caucus. Perhaps they ran those names through for a final mailing. Interesting, and smart, targeting. Makes you wonder if Paul will overperform the 15% recent polls have shown his campaign at.
One quibble, though, is with all the mailings Paul has sent. As the most fiscally conservative candidate out there, it does seem a little spendthrift the way his team has managed his direct mail campaign. To not merge last names with addresses, as a lot of campaigns do, is just wasteful. Plus, it's just plain sloppy sending duplicates to not just one, but both people. And, finally, if you are going to send out a two-page letter, do you really have to use two actual sheets of paper? Print on both sides, if not to appease any environmental concerns, at least to save money on wasted reams of paper. I mean, it's almost being ran like, gulp, some inefficient big government entity.
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