Blackberry Addicts for Barack

In one of the more unusual analyses of the 2008 presidential race, an online behavioral marketing firm has tracked what web surfers are looking at before and after visiting a pair of candidate sites.

Thanks to the wonders (or evils) of tracking cookies, the experts at Tacoda, with an assist from ComScore, ran the data for the two most popular candidate sites -- HillaryClinton.com and BarackObama.com.

Some of the findings?

Real Estate is King. Hillary Clinton viewers were 200 times more likely than average web surfers to view property sites. Barack Obama's, 95 times.

Tech voters swing Obama. His supporters are 38 times more likely to look at PDA and phone sites, prompting Tacoda chairman Dave Morgan to quip, "These guys are Blackberry addicts, clearly."

Vans are popular. And we're not talking mini. Clinton site visitors were 10 times more likely to visit van sites than average viewers. Obama visitors also favored the old-school look, though by only 2.8X.

Music. Urban and Oldies for Obama. Urban, Rock, Alternative and Country for Clinton.

Legal issues and Clinton. News items on legal topics are looked at 31 times as much by Clinton visitors as average web surfers.

Overall, the findings indicated that Obama viewers were comprised of many smaller groups, while Clinton's was just the opposite. Something not surprising to Morgan, who noted the New York Senator's stats were "not unlike what we would see with more mature brands…. There are fewer groups of people but in bigger chunks."